Career Path: CRM Manager (Canada)

A CRM Manager is responsible for leading the strategy, execution, and optimization of customer relationship management programs and marketing technology initiatives. This role focuses on driving customer acquisition, engagement, and retention through personalized, data-driven marketing efforts across various channels. They oversee the CRM and Martech roadmap, manage audience segmentation, campaign orchestration, and leverage data analytics and experimentation to achieve measurable business outcomes and revenue growth. Strong leadership, commercial acumen, and cross-functional collaboration are key to success in this role.