BlueCat provides a suite of solutions that help network, security, applications, and cloud and DevOps teams optimize the IP environment for outcomes that drive your business forward.
At BlueCat, we take immense pride in our award-winning culture, an integral part of our identity. We are proud recipients of several prestigious accolades, including the "Great Place to Work" certification. By becoming a part of our team, you not only join a company at the forefront of technology but also become an integral member of Canada's top workplaces in various categories, including Technology, Today's Youth and Women, and Mental Health and Inclusion.
We are seeking an energetic, strategic, and technically curious Community & Customer Marketing Manager to join our Marketing team. Reporting to the Director of Community and Customer Marketing, this role will focus on driving engagement, advocacy, and education across BlueCat’s customer communities and programs.
This role requires someone who is comfortable engaging with highly technical audiences, including network engineers, architects, and IT operations professionals. The ideal candidate is eager to deeply understand BlueCat’s products, industry trends, and customer challenges in order to build credibility, facilitate meaningful conversations, and create valuable customer experiences.
Responsibilities- Manage and grow BlueCat’s customer community ecosystem, including the BlueCat Network VIP Community and customer-facing Care Community platforms.
- Lead community engagement strategies that increase customer participation, advocacy, product awareness, and customer loyalty.
- Create and execute community initiatives such as webinars, AMAs, workshops, virtual events, technical discussions, and customer engagement campaigns.
- Develop a strong understanding of BlueCat’s products, solutions, and industry landscape in order to effectively engage with highly technical customer audiences.
- Act as a trusted community resource by confidently communicating with network engineers, architects, and technical practitioners as a peer.
- Partner closely with Product Management, Product Marketing, Customer Success, Sales Engineering, and Support teams to align community programs with customer and business priorities.
- Monitor industry trends, analyst research, market reports, and customer insights to identify topics and content relevant to BlueCat customers and communities.
- Share relevant research, technical insights, industry news, and best practices with customer audiences to drive education and thought leadership.
- Collaborate with internal subject matter experts to develop technical and customer-focused content including blogs, community posts, webinars, and educational resources.
- Drive customer segmentation and data initiatives to improve visibility into community engagement and customer behavior.
- Track and report on community health, engagement metrics, customer sentiment, and program performance.
- Support customer advocacy and customer marketing initiatives including references, reviews, case studies, and customer storytelling.
- Leverage AI-powered tools and emerging technologies to improve efficiency, scale content creation, and enhance customer engagement strategies.
- Demonstrate curiosity and continuous learning by staying informed on evolving technologies, networking trends, and customer needs.
About You- You are passionate about building authentic customer relationships and creating engaging customer experiences.
- You are technically curious and enjoy learning complex technologies and translating them into meaningful conversations and programs.
- You are