A role at the centre of something meaningful

At The Practice, we are creating a space where people feel accepted, open and inspired by our brand, values and passion. It is a space where people come to feel uplifted, held and free to expand.

This role sits at the centre of that experience. You are shaping how people discover us, how they engage with us, and why they choose to return.

You are not just driving business growth, you are cultivating meaning in people’s lives.

Why The Practice

The Practice is a new kind of brand. It is an elevated space where therapy, coaching, energy work, meditation, yoga, retail, café, events and community come together under one roof.

You will directly support growth, wellbeing and community, for all players. This is a rare opportunity to be part of building something from the ground up, with a new innovative approach to healing and wellbeing. It is an opportunity to shape the voice, the partnerships, the community, and the growth of a brand with real depth and meaning.

The role

• Owns the overall marketing strategy and growth roadmap across all channels
• Leads all brand collaboration and community partnership outreach: identifying, negotiating, and managing relationships with aligned wellness brands, local organizations, and community partners
• Develops and executes a community-building strategy that drives membership growth, retention, and brand loyalty
• Curates and plans all event programming: workshops, speaker series, retreats, special events, networking opportunities, and brand activations
• Manages end-to-end event coordination and execution with support from the Chief of Staff & Operations
• Builds and owns the marketing roadmap: channel selection, campaign timing, messaging and tone, ad copy direction, and paid media approach
• Integrates influencer strategy, PR, and community events into a cohesive growth calendar
• Drives revenue-generating initiatives through partnerships, events, retail activations, and community programming
• Directly oversees the Brand & Digital Manager and collaborates with them on:
• Social media strategy, execution and engagement
• Newsletter and email marketing
• Influencer partnerships and content creation
• Website management and digital marketing campaigns
• Coordinates with outsourced functions (professional photography, paid media, PR) to ensure execution quality and brand consistency
• Works with the Clinical & Wellness Director and Head of Movement & Breathwork to integrate service offerings into community and event programming
• Reports directly to the CEO and contributes to broader organizational strategy discussions
• Attends weekly meetings to help drive the overall growth, values and development of the Practice

Leadership expectations

• Thinks strategically but executes with precision and ownership
• Leads with creativity, intuition, and strong business acumen
• Is deeply organized and able to manage multiple moving parts without losing clarity
• Builds meaningful relationships and represents the brand with integrity
• Takes initiative and moves ideas forward without waiting to be asked
• Is accountable for outcomes, not just ideas
• Can balance vision with detail, and growth with intention

Who you are

• Minimum of 6 years of experience in marketing, partnerships, events, or business development, ideally within wellness, hospitality, retail, or a community-driven brand
• A strong instinct for brand, tone, and storytelling
• Experience managing partnerships and negotiating collaborations
• A track record of executing events or campaigns that drive real engagement and growth
• Comfort working in both strategy and hands-on execution
• Passionate about