At Waterford Grand Retirement Community and Bristol Seniors Apartments, we are committed to providing a luxury retirement living experience where residents enjoy independence, dignity, safety, and exceptional quality of life.

We pride ourselves on delivering five-star hospitality and personalized service every day. What makes Waterford different is our family ownership, strong culture, and the opportunity for team members to build meaningful, lasting relationships with residents, families, and colleagues.

We are currently seeking a dynamic and results-driven Leasing & Marketing Manager to join our leadership team.

Competitive base salary plus commission, bonuses, and occupancy-based performance incentives.

The Leasing & Marketing Manager is responsible for driving occupancy, revenue growth, and community awareness for Waterford Grand Retirement Community.

This role oversees the full sales cycle — from lead generation and tours to deposits and move-ins — while delivering an exceptional experience to prospective residents and their families.

The successful candidate will be highly organized, relationship-focused, and motivated by achieving results in a premium retirement living environment.

This position reports directly to the Executive Director.

• Achieve and maintain occupancy targets of 95%+
• Manage the full sales process:
• Inquiry
• Tour
• Follow-up
• Deposit
• Move-in
• Conduct private and virtual tours
• Maintain accurate suite availability and waitlists
• Complete lease agreements and residency documentation

• Maintain prospect and lead information within Welcome Home CRM
• Track lead sources and conversion performance
• Maintain organized pipelines and consistent follow-up practices

• Execute marketing and outreach initiatives
• Build referral relationships with healthcare professionals and community partners
• Attend networking events, expos, and community functions
• Support social media and promotional campaigns

• Coordinate resident move-ins with families and internal departments
• Support smooth resident transitions and onboarding experiences
• Collaborate closely with the Director of Care and operational teams

• Maintain accurate documentation and reporting
• Provide regular occupancy and sales pipeline updates
• Ensure confidentiality of all business and resident information

• 3–5 years of experience in sales, leasing, or marketing
• Experience in retirement living, healthcare, hospitality, or real estate considered an asset
• Proven track record of achieving sales targets
• Strong communication and relationship-building skills
• Excellent organizational and follow-through abilities
• Experience using CRM systems preferred

• Results-driven mindset
• Strong urgency and accountability
• Professional, poli