D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift.

New models of teaching and learning enable a personalized, student-centric experience – and deliver improved retention, engagement, satisfaction, and results for learners of all ages – in schools, campuses, and companies.

D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L.

D2L has had a singular mission for 25 years and is dedicated to that same mission in the years ahead: to transform the way the world learns – and by doing so, we will help improve human potential globally.

Every application we receive is personally reviewed by a member of our Talent Acquisition team - yes, a real person looks at your resume! While we use AI tools internally to streamline tasks like meeting notes, summaries, and administrative work, these tools never rank resumes, make hiring decisions, or influence candidate evaluations.

General Description:

The Manager, Performance Marketing leads the execution and optimization of digital marketing campaigns across paid media, ABM, search, and social channels. This role manages a team of specialists, driving performance improvements and supporting the Director, Digital marketing in developing and implementing strategies that generate leads, pipeline, and revenue. The Manager is responsible for day-to-day operations, campaign management, and cross-functional collaboration to ensure alignment with broader marketing and business goals.

Major Responsibilities:

Team Leadership & Development:

• Manage, mentor, and develop a team of Paid Media Specialists and other direct reports.
• Set clear objectives, provide coaching, and conduct regular performance reviews.
• Foster a collaborative, high-performing team culture.

Campaign Management:

• Oversee the execution and optimization of paid media campaigns (Google Ads, LinkedIn Ads, Facebook Ads, etc.).
• Integrate ABM strategies into performance marketing campaigns to target high-value accounts and drive personalized engagement (6sense, Demandbase etc.).
• Ensure campaigns are aligned with strategic goals and deliver measurable results.
• Support the creation and optimization of landing pages in partnership with the web experience team.

Search Optimization:

• Advance the organization's search presence through AEO/GEO best practices, ensuring visibility in AI-driven and generative search environments.
• Collaborate with SEO and content teams to optimize for answer engines and generative search platforms.

Performance Analysis & Reporting:

• Monitor campaign performance using analytics tools (Google Analytics, etc.).
• Report on key metrics, provide actionable insights, and recommend improvements.
• Conduct A/B testing and conversion rate optimization initiatives.

Cross-Functional Collaboration:

• Work closely with creative, content, SEO, and web teams to develop campaign assets and integrate keyword insights.
• Partner with external agencies and vendors as needed.

Process Improvement:

• Identify opportunities for operational efficiency and continuous improvement.
• Stay current with digital marketing trends, technologies, and best practices.

Competencies/Skills:

• Strong leadership and team management skills.
• Data-driven decision-making and analytical thinking.
• Expertise in paid media, ABM, SEM, AEO/GEO, and social media advertising.
• Effective communicator and collaborator across teams and stakeholders.
• Ability to m