Overview

We’re hiring a Marketing Specialist to support the execution of high-impact marketing initiatives across content, campaigns, and brand development.

This is not a passive role. You’ll be responsible for producing content that drives traffic, leads, and conversion—while working closely with the Marketing Manager to implement a structured, scalable marketing system.

We are a fast-growing roofing company taking a tech-first approach to an otherwise traditional industry. Our focus is on building a modern, process-driven, and data-backed marketing engine that can scale.

What You’ll Be Responsible For

Content Production (Core Function)

• Create written content across blogs, landing pages, website copy, email campaigns, and paid ads
• Translate messaging into high-converting formats tailored to each channel
• Maintain consistency in tone, clarity, and brand voice across all assets

Campaign Execution Support

• Assist in launching and optimizing marketing campaigns (email, paid media, organic content)
• Support funnel development (top → mid → bottom) with relevant content
• Help manage content calendars and publishing schedules

Market & Competitive Research

• Research industry trends, customer behavior, and competitor positioning
• Identify content opportunities and gaps that can drive qualified traffic
• Contribute insights that improve messaging, offers, and campaign performance

Brand Implementation

• Help execute brand strategy across all touchpoints
• Ensure consistency in messaging, positioning, and visual direction
• Support ongoing refinement based on performance data and market feedback

What We’re Looking For

Baseline Competence

• Strong writing skills (clear, structured, persuasive—not fluffy)
• Ability to take a concept and turn it into usable marketing output quickly
• Comfortable working across multiple content formats and channels

Mindset

• Execution-focused: you ship work consistently and improve through iteration
• Curious: you actively research, test, and learn what works
• Process-oriented: you can follow systems and help improve them over time

Technical Comfort

• Comfortable using modern marketing tools (CMS, email platforms, basic analytics)
• Open to leveraging AI tools to increase speed and output quality

Nice-to-Have (Not Required)

• Experience writing conversion-focused content (ads, landing pages, emails)
• Basic understanding of SEO or paid media principles
• Exposure to CRM or marketing automation tools

Why Join Us

• Real Growth Environment: You’ll be part of a company scaling aggressively, not maintaining status quo
• Tech-First Approach: We actively use AI, automation, and modern tools to move faster and smarter
• Structured Marketing System: Clear processes, not chaos—built for repeatable performance
• Industry Disruption: We’re modernizing roofing with a focus on customer experience and efficiency
• Team Environment: Collaborative, high-energy, and execution-driven
• Benefits: Comprehensive health benefits included

What Success Looks Like in This Role

• You consistently produce content that gets used (not shelved)
• Your work contributes to measurable outputs (traffic, leads, engagement)
• You improve speed and quality over time through feedback and iteration
• You become a reliable execution arm for the marketing function

Pay: $20.00-$25.00 per hour

Benefits:

• Company events
• Dental care
• Extended health care
• Life insurance
• On-site parking
• Vision care

Work Location: In person