Marketing Writer - RFL Wealth Management

RFL Wealth | Greater Toronto Area (Remote)

About RFL Wealth

RFL Wealth is a leading financial planning firm focused exclusively on helping Canadian medical professionals build a Rich, Fulfilling Life through tax-efficient, comprehensive financial strategies.

We specialize in working with high-income, incorporated physicians and provide a structured Financial Life Planning process that prioritizes clarity, control, and long-term wealth creation.

We are growing rapidly and are looking for a Marketing Writer to own all written communication and conversion-focused messaging across RFL Wealth Management.

Role Overview

This is a performance-driven role, focused on writing that directly impacts revenue- not just content creation. This role is responsible for turning strategy into:

• High-performing ads
• Compelling emails
• Engaging blogs
• Event-driving invites

The Marketing Writer will play a key role in driving leads, conversions, and brand authority.

Key Responsibilities

1. Conversion-Focused writing

• Write compelling copy for:
• Digital ads
• Landing pages
• Email campaigns
• Event invites (dinners, referral events)

2. Email Marketing

• Create and manage:
• Prospect campaigns
• Nurture sequences
• Client communications
• Optimize for:
• Open rates
• Engagement
• Conversions

3. Content Creation (Blogs)

• Write 4–6 blogs per month for:
• RFL website
• Physician-focused educational content platform

4. Newsletter Creation

• Develop internal and external newsletters:
• Educational
• Brand-building
• Client engagement

5. Campaign Collaboration

• Work closely with the department to:
• Align messaging with campaigns
• Support launches and initiatives
• Improve performance across channels

6. Messaging & Brand Consistency

• Maintain a consistent RFL voice across all platforms
• Ensure messaging reflects a premium, authoritative brand

7. Testing & Optimization

• Continuously test:
• Subject lines
• Hooks
• Messaging angles
• Use performance data to improve results

IDEAL CANDIDATE PROFILE

Core Traits

• Strong writer with clear, persuasive communication style
• Understands human psychology + buying behavior
• Can simplify complex financial concepts
• Detail-oriented but fast-moving
• Takes ownership and initiative

Qualifications, Skills & Experience

• Bachelor’s degree in Marketing, Communications, Business, Finance, or a related field is preferred
• 3–7+ years in copywriting, marketing writing, or content roles
• Experience in wealth management, financial services, fintech or professional services (e.g., accounting, legal) is preferred
• Experience writing:
• Email campaigns
• Ad copy
• Blogs / long-form content
• Strong understanding of conversion-focused writing
• Familiar with tools like:
• Email platforms (Klaviyo, Mailchimp, etc.)
• CRM systems
• Basic SEO principles

Operational Requirements

• Based in Ontario
• Strong communication with internal team
• Ability to manage multiple deadlines and priorities

What We Offer

• Competitive base salary, commensurate with experience.
• Performance upside tied to marketing results.
• Health and Wellness spending account.
• Paid time-off.
• Additional day off for each statutory holiday as part of RFL culture.
• Structured training and clear career progression.
• Exposure to the financial advisory and investment industry.
• Supportive, compliance-driven fully remote work environment.

Compensation & Structure:

• Employment status: Full-time employee. Fully remote.
• Hours of work:
• Standard workweek of 40 hours.
• Overtime, where applicable, will be compensated in accordance with the Ontario Employment Standards Act (ESA).

This role is an incremental addition to the existing team, with high ownership and visibility, created to support the company’s growth objectives.

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