ASUS has long been at the forefront of the information technology industry and although the company started as a humble motherboard manufacturer with only a handful of employees, it is now a dominant player in the global market and employs over 17,000 people in 50 countries around the world. ASUS makes products in almost every conceivable category of information technology, including PC components and peripherals, desktops, notebooks, tablets, servers and smartphones.

ASUS innovation continues to be recognized by prestigious international media organizations, and our products are consistently acknowledged with CES Innovation, iF Design, Good Design, and Red Dot awards. Inspired by the In Search of Incredible brand spirit, ASUS won more than 11 awards every day in 2020 and ranks as one of Forbes’ World’s Best Regarded Companies and Fortune’s World’s Most Admired Companies.

Position Overview

Reporting to the Marketing Director, the Product Marketing Manager for Commercial PCs will play a key role in growing the ASUS brand in Canada for the commercial product category. He/she will be tasked with developing and operating a 360-degree marketing launch strategy and will collaborate with cross-functional teams for execution through the product launch. The Product Marketing Manager will also play a critical role in managing all go-to-market related communication internally with sales and product management teams as well as externally with partners and alliances.

Key Responsibilities

The responsibilities and essential job functions include but are not limited to the following:

• Plans and executes go-to-market strategy for the commercial PC product line according to business objectives and ROI.
• Develops, communicates, and implements winning go-to-market plans for commercial PC product launches in Canada.
• Develop and execute co-marketing strategies and campaigns with key channel partners, including distributors, value-added resellers (VARs), and system integrators.
• Manages the cross-functional implementation of the marketing plan.
• Coordinates with the Global Marketing Team at ASUS HQ in the development of the commercial product line strategy and local launch.
• Oversee the development of commercial-focused marketing assets, such as case studies, solution briefs, white papers, and sales enablement materials.
• Create and manage lead generation programs that support the commercial sales team's objectives and revenue goals
• Acts as the expert on the Canadian commercial market, identifying opportunities in terms of product positioning, launch strategies, and the competition.
• Analyzes consumer, competitor, and product category trends and insights, making and championing recommendations based on that analysis.
• Liaises with ASUS team members and various business partners to ensure ASUS creative is compliant with partner funding requirements.
• Manages the marketing budget planning for the commercial product line and works with the accounting team to manage and process vendor invoices.
• Stays up to date with the latest trends and changes in B2B advertising, channel marketing, and ecommerce.

Qualifications

Education:

• Bachelor’s Degree in Business, Marketing, Engineering, or a related field

Experience:

• 3-5 years of marketing experience working in a fast-paced marketing environment, preferably in the PC industry with a focus on commercial or B2B marketing.
• 3-5 years of experience in media planning or digital marketing.
• Experience in commercial electronics or PC industry is a plus

Skills and Attributes:

• A clear understanding of brand marketing strategy and 360-degree marketing tactics.
• Team player with ability to collaborate effectively with various stakeholders and build business partnerships
• Well-developed analytical skills and the ability to grasp and explain complex situations and issues
• Ability to adapt to a demanding, rapidly changing work environment and to handle numerous