• Take ownership of building and leading a new regional sales team with well-established, trusted Canadian food brands
• Earn a competitive base salary of $95,000 to $105,000 with performance-based bonuses of up to 25%
• Thrive in a high-energy, team-driven environment where your leadership will directly shape the growth of the business

About Direct Plus Food Group

Direct Plus Food Group is a fast-growing sales, merchandising and distribution company representing many fine brands on the retail market. Our product offering is carefully selected and continually maintained. We believe in providing our customers with the highest quality products made by trusted brands, including Grimm’s Fine Foods, McSweeney’s Premium Jerky and Meat Snacks, Audrey’s Patisserie and Saporé Foods.

At Direct Plus Food Group, our success is thanks to the hard-working people who make up our team. We're proud of the happy and healthy work environment we've provided for our employees to thrive within. Our strong culture is the steady force that connects us and keeps us focused on providing Canadians with consistent and high-quality products to enjoy.

For more information about Direct Plus Food Group, please visit directplus.ca

About the Opportunity

Direct Plus Food Group is looking for a full-time Regional Sales Manager - East based in Ontario. This is a field-based role focused on the Greater Toronto Area and surrounding regions, with scope to expand across Eastern Canada as the business grows.

Reporting to the Vice President, Sales, you will play a pivotal role in launching and building the Eastern sales division from the ground up, leading a team while driving growth across Ontario and beyond.

In this position, you will be primarily responsible for building, leading, and developing a high-performing sales team while actively driving sales in-market through hands-on leadership, customer engagement, and execution.

More specifically, your responsibilities include but are not limited to:

• Building and hiring a new sales team, creating strong culture, structure, and accountability from day one
• Leading from the front in the field, developing customer relationships and driving sales activity across Ontario
• Growing distribution and securing listings within independent and mid-sized retail chains
• Coaching, mentoring, and motivating team members through hands-on, day-to-day leadership
• Executing and localizing proven sales strategies, promotions, and in-market activations
• Identifying and capitalizing on new market opportunities to drive top-line growth
• Collaborating with internal teams to support execution across marketing, logistics, and operations
• Managing regional performance, including forecasting, budgets, and overall business results

To read the full position description, please click here.

About You

To qualify, you will bring 5+ years of experience in a sales leadership or supervisory role, along with a strong background in the CPG or DSD environment.

The following are required:

• Valid driver’s license and access to a vehicle
• Ability and willingness to travel extensively across Ontario and surrounding regions
• Willingness to work in a field-based, hands-on role with occasional physical demands, including lifting up to 40 lbs

Additionally, the following skills and background will be highly valued:

• Experience building or scaling a sales team, ideally from an early or growth-stage environment
• Strong background in CPG sales, particularly within independent or mid-sized retail channels
• Proven ability to drive sales growth through direct, in-market execution
• Experience leading, coaching, and developing high-performing teams
• Ability to develop and execute sales strategies, promotions, and business plans
• Strong commercial acumen, including forecasting, budgeting, and performance management
• Experience working with distributors or within a DSD model
• Proficiency with tools such as Excel, PowerPoint, and CRM/order management systems

As our ideal candidate, you will possess strong leadership and communication skills, along with a resilient, competitive, and solutions-oriented mindset. You are a hands-on leader who leads by example, thrives in the field, and brings energy, accountability, and a team-first attitude. You are equally comfortable building relationships with customers as you are rolling up your sleeves to support your team when needed.

This is not a desk-based role. It is a unique opportunity for a driven and entrepreneurial leader to lead from the front in the field, building the business from the ground up and making a tangible impact as the region grows.

About the Benefits

In exchange for your hard work and dedication, you’ll receive a competitive base salary of $95,000 to $105,000, along with performance-based bonuses of up to 25%. You’ll also enjoy a wide range of benefits, including:

• Health and Dental Coverage
• Performance Bonus
• 3 weeks of vacation
• Access to company vehicle