About Gard Group

Location: London, Ontario

Gard Group, a subsidiary of Armour Group Inc. delivers advanced automotive protection solutions, including paint protection coatings, ceramic coatings, rust inhibitors, and underbody protection systems. Our products help dealerships and aftermarket partners protect vehicles, enhance appearance, and increase long-term value.

Role Overview

The Regional Sales & Product Specialist is responsible for driving revenue growth through automotive dealerships and B2B distributor partners. This role combines hands-on sales execution, channel development, and technical product expertise to ensure successful adoption, training, and performance of Gard Group’s automotive protection products.

The ideal candidate is equally comfortable working on-site with dealerships and collaborating with distributors and installers to grow regional market presence. Salary plus commission.

Key Responsibilities

Dealer Sales & Support

• Develop and manage relationships with automotive dealerships and dealer groups
• Support F&I, service, and detailing teams to drive product adoption and attachment rates
• Conduct in-dealership product presentations, demonstrations, and staff training
• Support dealer onboarding, pricing programs, and promotional initiatives
• Monitor dealer performance and identify upsell and growth opportunities

B2B Distributor & Channel Development

• Develop, onboard, and manage B2B distributors, installers, detail shops and reseller partners
• Support distributor sales teams through joint calls, technical expertise, and training
• Ensure consistent product knowledge, application standards, and brand representation
• Monitor distributor performance, inventory levels, and regional coverage
• Support expansion into new territories and markets

Product Expertise & Technical Enablement

• Serve as a product expert for automotive protection coatings, such as ceramic coatings, and rust inhibitors
• Deliver product demonstrations, application training, and technical troubleshooting
• Support product trials, pilots, and new product launches
• Gather customer and partner feedback to support product improvement and innovation

Qualifications & Experience

• 3–5 years of experience in automotive sales, dealer development, or B2B distribution
• Knowledge of automotive protection products, coatings, or corrosion prevention an asset
• Familiarity working with dealerships or dealer groups, distributors, or aftermarket installers
• Understanding of dealership operations, F&I products, and retail vehicle sales an asset
• Willingness to travel regularly within the assigned territory
• Valid driver’s license

Compensation

The typical total annual pay for this position is between $60,000 and $70,000 CAD per year; the base salary offered may vary depending on knowledge, skills and years of experience related to the role. In addition to the base salary, you would also be entitled to a commission on individual products sold.

Skills & Competencies

• Strong sales, negotiation, and relationship-management skills
• Ability to learn, demonstrate and explain technical products in a clear, practical manner
• Excellent presentation and training abilities
• Organized, self-motivated, and results-driven

Benefits

• Vision
• Dental
• Extended health
• RRSP match

Job Types: Full-time, Permanent

Pay: $45,000.00-$55,000.00 per year

Benefits:

• On-site parking

Ability to commute/relocate:

• London, ON N6L 1E4: reliably commute or plan to relocate before starting work (required)

Experience:

• automotive related, per qualifications section: 3 years (required)

Licence/Certification:

• Driving Licence (required)

Location:

• London, ON N6L 1E4 (preferred)

Work Location: In person

Application deadline: 2026-05-11