Traditional channel sales models have become inefficient. Most partner managers spend their time supporting underperforming partners or maintaining legacy relationships with little growth potential. At the same time, Generative AI is fundamentally changing both product distribution and channel ecosystem development, yet many organizations continue to rely on manual processes and intuition to identify resellers.

GFI takes a different approach. We leverage AI to discover, evaluate, and onboard a new generation of resellers—those who understand emerging market dynamics and are ready to capitalize on them immediately. We identify partners with strong alignment, execute rapid onboarding sequences, and equip them with AI-generated sales assets that drive conversions from the start. In this position, you won't function as a traditional channel manager. You'll design and operate a high-velocity revenue system.

This role does not involve waiting for partner inquiries, maintaining established accounts, or executing outdated strategies. You'll use AI to pinpoint resellers with exceptional growth potential, create accelerated onboarding pathways that deliver results, and activate new partnerships that produce revenue in weeks rather than months. If you have a proactive acquisition mindset and already use AI tools to gain competitive advantage, this role will suit you well. If your preference is to "cultivate relationships" and participate in periodic performance reviews, this position is not appropriate.

If you prioritize velocity, scalability, and AI-first execution, we want you to build this modern channel infrastructure with us.

What You Will Be Doing

• Develop prioritized lists of prospective resellers, scored by revenue potential using data extracted from AI platforms
• Design customized onboarding workflows that enable resellers to sell our AI solutions effectively and with minimal ramp time
• Convert newly onboarded partners into productive sellers who generate pipeline and remain active within our AI-enabled channel ecosystem

Channel Sales Manager Key Responsibilities

Drive revenue growth by sourcing, onboarding, and activating high-caliber resellers who are prepared to capitalize on emerging AI technologies

Basic Requirements

• Advanced proficiency in generative AI (i.e., use of multiple AI platforms, capability to automate workflows and build custom GPTs); if your AI use has been limited to research, learning, brainstorming, or content generation, that will be considered insufficient
• A minimum of 2 years of channel sales experience, with a focus on sourcing and onboarding new partners (not solely managing existing relationships)

About GFI Software

Small and medium-sized businesses don’t have time for complicated IT solutions. Neither do managed service providers. That’s why GFI Software builds powerful, easy-to-use tools that enhance security, optimize networks, and improve communication - all without requiring a dedicated IT team.

From network management to cybersecurity and collaboration tools, GFI’s award-winning software is designed to solve the unique challenges of SMBs & MSPs.

GFI Software builds enterprise-grade IT solutions for SMBs & MSPs.

Trusted by over 40,000 companies across 40+ countries, GFI is setting a new standard for business software. And you can join them.

There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!

Working with us

This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $50 USD/hour, which equates to $100,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.