About UsProofpoint is a global leader in human- and agent-centric cybersecurity. We protect how people, data, and AI agents connect across email, cloud, and collaboration tools. Over 80 of the Fortune 100, 10,000 large enterprises, and millions of smaller organizations trust Proofpoint to stop threats, prevent data loss, and build resilience across their people and AI workflows. Our mission is simple safeguard the digital world and empower people to work securely and confidently. Join us in our pursuit to defend data and protect people.
How We WorkAt Proofpoint you’ll be part of a global team that breaks barriers to redefine cybersecurity guided by our BRAVE core values
- Bold in how we dream and innovate
- Responsive to feedback, challenges and opportunities
- Accountable for results and best in class outcomes
- Visionary in future focused problem-solving
- Exceptional in execution and impact
The RoleProofpoint is seeking a results-driven Contract Senior Field Marketing Manager who thrives in a fast-paced environment and is passionate about generating demand and contributing to pipeline growth. In this role, you will work closely with Sales leadership in Canada, as well as collaborate with peers across the Marketing organization, to develop and execute the regional marketing strategy, plan, and budget.
You will be responsible for strategically planning and executing high-impact, integrated marketing programs that engage both current and prospective customers. These programs will be designed to drive pipeline growth and strengthen customer loyalty by using the right mix of tactics to reach, educate, nurture, and convert target audiences into high-quality leads and opportunities.
The ideal candidate is a modern marketer with a proven track record of generating upmarket pipeline and accelerating deal cycles through effective, data-driven marketing initiatives.
Your day-to-day- Develop the integrated field and channel marketing plan for Canada to drive pipeline growth and customer loyalty.
- Plan, manage, execute, and measure the quarterly regional marketing plan to support the sales team in exceeding pipeline and revenue goals.
- Ensure strong communication with key stakeholders by creating high levels of awareness, excitement, and adoption of marketing programs and resources.
- Exceed key quarterly metrics goals and track program results, measuring success and reporting on key performance indicators.
- Manage and execute multi-faceted event programs, including in-person and virtual seminars, webinars, executive conferences and roundtables, industry events, and networking functions, while developing comprehensive pre- and post-event strategies.
- Provide on-site support for marketing programs execution.
- Identify and manage relevant industry associations and ensure an appropriate level of engagement.
- Integrate technology partner co-marketing programs into the regional marketing plans.
- Track lead flow to ensure appropriate sales channels follow up with event attendees and campaign responders in a timely manner.
- Establish and proactively manage the field marketing budget, ensuring effective and efficient spending tracking.
- Align with Sales VPs and Regional Directors to understand regional market trends and tailor marketing programs to support quota attainment goals.
What You Bring To The Team- Minimum of 5 years of experience in a high-tech, B2B, sales-facing marketing role
- Passion for field marketing and partnering with sales to generate pipeline and drive business growth
- Proven success in managing integrated marketing campaigns and programs to generate new business, drive cross-sell and upsell opportunities, and accelerate sales cycles
- Demonstrated leadership, innovation, and creativity, with a natural ability to think outside the box
- Enthusiasm for tackling challenges and a strong work ethic
- Excellent strategic thinking skills with the ability to make data-driven decisions
- Experience working closely with sales leadership and influencing cross-functional teams
- Strong initiative, sense of urgency, ability to multi-task, excellent organizational and project management skills, and a "can-do" attitude
- Excellent interpersonal, presentation, and communication skills (both verbal and written)
- Positive attitude, friendly and outgoing demeanor, and a willingness to take smart risks
- Experience with Salesforce.com and Marketo is a plus
- Bilingual (English, French)
- Willingness to travel up to 25% of the time
Why Proofpoint?At Proofpoint, we believe that an exceptional career experience includes a comprehensive compensation and benefits package. Here are just a few reasons you’ll love working with us
- Competitive compensation
- Comprehensive benefits
- Career success on your terms
- Flexible work environment
- Annual wellness and community outreach days
- Always on recognition for your contributions
- Global collaboration and networking opportunities
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