Role Title: Digital Marketing & Content Strategist (Summer Student Placement)Company: PawLineCoTerm: May 4, 2026 – August 28, 2026 (17 Weeks)Salary: $19.00 – $20.00 per hourCompany Overview:Here at PawLineCo, we love pets! What we don’t love, however, is juggling so many items that keep our furry friends safe when we’re trying to spend time on a walk together. Our co-founders came up with a solution: What if we could combine a leash, collar, harness, and pet tracker into one comfortable system that our dogs could wear?
Our product line includes the "Signature All-in-One Smart Harness" with dual-safety technology (AirTag compartments and proprietary QR recovery systems) as well as other organic pet care products. As a startup, our goal is to elevate the daily lives of pets and their owners by engineering premium, innovative wearable systems that revolutionize pet safety through technology. If you love taking initiative, collaborating with others, and working with passionate people - you’re in the right place!
Technical Skills Required:- SEO & SEM: Proficiency with keyword research tools like SEMRush, Ahrefs, or Google Keyword Planner.
- CMS Expertise: Experience managing pages and blog architecture within Wix, Shopify, or WordPress.
- Marketing Automation: Basic knowledge of email "flows" and "drip" campaigns in HubSpot, Klaviyo, or Mailchimp.
- Analytics: Ability to navigate Google Search Console and create basic performance reports in GA4.
Professional Skills:- Technical Writing: Ability to translate complex pet-safety engineering into engaging consumer content.
- Analytical Mindset: Comfortable using data to decide which content topics to prioritize.
- Attention to Detail: Precision in managing SEO metadata, tags, and alt-text.
Qualifications & Eligibility:- Currently enrolled in a Canadian post-secondary program.
- Must be a Canadian Citizen, Permanent Resident, or Protected Person.
- Must provide a "Proof of Enrollment" letter and valid ID.