Job Title: Digital Marketing Growth Specialist (Contract)
Location: Victoria, BC / Remote
Budget: $500 – $1,000 per month
Duration: 3–6 months (with potential for ongoing partnership)
About the ClinicWe are a premier integrative health clinic in the heart of Victoria, offering a beautiful, healing environment for RMT, Acupuncture, Osteopathy, and more. Our space is thriving, and our practitioners are top-tier—now, we need to ensure their schedules are as full as their talent deserves.
The MissionWe aren't just looking for "pretty posts." We need a growth-minded marketer to take the reins of our digital presence and convert local interest into confirmed bookings. Your primary goal is to decrease the "ramp-up" time for new practitioners and keep our veteran team's calendars optimized.
Key Responsibilities- Localized Paid Ads: Manage and optimize small-scale, high-impact Meta (Instagram/Facebook) and/or Google Ad campaigns targeting the Victoria area.
- SEO & GMB Optimization: Ensure our Google My Business profile is the first thing people see when searching for "RMT Victoria" or "Acupuncture near me."
- Content Strategy: Create or curate 2–3 high-quality posts per week that highlight our practitioners' expertise and the clinic’s unique aesthetic.
- Conversion Tracking: Monitor Jane App (or our current booking software) analytics to see which campaigns are actually resulting in appointments.
- Email Marketing: Brief monthly newsletters to our existing patient base to fill last-minute openings or introduce new services.
Who You Are- The Local Expert: You understand the Victoria market and what resonates with the health-conscious community here.
- Data-Driven: You care more about "Cost Per Acquisition" than "Engagement Rate."
- Self-Starter: You don't need hand-holding. You see an empty spot on the calendar and know exactly which lever to pull.
- Health & Wellness Fluent: You understand the regulations around marketing for regulated health professionals (RMTs, etc.).
How to ApplyPlease send us a brief intro, your monthly rate (within our $500–$1,000 range), and a quick "Case Study" or example of how you’ve helped a service-based business increase their bookings.
Job Type: Fixed term contract
Contract length: 3-6 months
Pay: $500.00-$1,000.00 per month
Work Location: Remote