Company Description

Founded in 2000, OpenRoad Auto is B.C.’s largest automotive dealership group, employing over 2,500 associates and representing 23 leading brands across 44 full-service locations, including 37 dealerships in B.C. and Ontario and seven collision centres. Guided by its vision to “drive possibilities” for all communities, OpenRoad is dedicated to redefining the automotive experience. OpenRoad is proud to be recognized among Canada’s Best Managed Companies, a CADA Laureate, and a recipient of multiple Canadian Best Employer Awards.

Who We Are:

We’re a results-driven company looking to innovate the way the automotive industry does business online and in-store. You can play an important role in our growing marketing department. We are looking for a Marketing Account Executive to ideate, generate, and execute on successful marketing strategy for dealership clients. A successful candidate will work closely with dealership stakeholders and the internal Marketing team.

Who You Are:

You’re a strategic marketer with an analytic mindset. You’re driven to find the marketing strategies that drive repeat sales, improve retention, increase customer lifetime value, while generating awareness for your dealership clients and the OpenRoad Auto brand. People describe you as very detail-oriented, strategically smart, metrics-oriented, results-driven, and a terrific communicator. You have experience coming up with marketing strategies from end to end, and enjoy being able to strategize ways to help move the needle and make a difference. You value being rewarded and recognized for your efforts. You thrive in a collaborative environment working with a team of subject matter experts, but also appreciate the ability to lead and take ownership of initiatives.

This is a full-time, in-office role at our Richmond, BC office.

What We're Looking For:

• 3+ years of marketing experience in fast-paced retail and multi-location environments
• A strong strategic thinker with sharp business acumen for growth
• Understanding of automotive sales cycles and dealership operations
• Experience managing multi-channel campaigns
• Demonstrated ability to manage budgets
• Strong presentation and stakeholder management skills
• Excellent communication skills - written and verbal
• Highly organized with ability to manage multiple priorities simultaneously
• Ability to function in dynamic and time-sensitive environments
• Strong understanding of regional variations in consumer behaviour and purchasing patterns
• Must be able to travel to various dealership locations independently
• Experience managing various client accounts in an agency environment is an asset
• Passion for automotive is an asset

Work Scope

• Work as part of an in-house, full-service marketing agency in automotive retail – dealerships are our clients
• Serve as the primary marketing advisor to dealership general managers and department heads
• Own the marketing strategy and performance outcomes for assigned portfolio of dealerships: lead quality, traffic, conversions, and sales alignments
• Oversee marketing budgets across assigned dealerships and vertical capabilities
• Ensure dealership marketing plans align with OEM brand standards, program requirements, and auto group initiatives
• Be the internal authority on assigned OEM brands: campaign calendars, scorecards, compliance, co-op efficiency, ROI
• Deliver end-to-end monthly marketing and advertising campaigns that meet monthly sales and business goals

Dealership Marketing Strategy

• Translate dealership and group objectives into actionable marketing strategies to deliver sales
• Proactively identify and execute monthly opportunities across model lines, lifecycle campaigns, and regional initiatives
• Recommend and deliver integrated, multi-channel marketing strategies across internal marketing teams
• Fully own dealership clients’ CRM and lifecycle marketing
• Incorporate local market conditions, competitive activity, OEM reports, and market share insights into campaign strategies
• Benchmark competitors across OEM peers and local dealer groups

Client Relations

• Be the marketing liaison between dealerships and OEM partners
• Participate in OEM meetings and program discussions to represent the dealerships’ marketing initiatives
• Communicate OEM initiatives, program changes, and compliance requirements internally and to dealerships
• Advocate for dealership needs
• Support OEM marketing audits, reviews, and brand compliance initiatives

Project Coordination

• Prepare briefs and priorities aligned to brand, market, and performance goals
• Lead cross-functional execution by digital marketing strategists, creative strategists, content creators, guest engagement, digital products, and other Shared Services teams
• Ensure consistent execution with approved strategies, brand standards, and OEM requirements
• Collaborate with subject-matter experts from Marketing and external agencies to support planning, opti