“How do you bring kindness to others every day?”

Join us in our journey of kindness where compassion is our language, and kindness is our legacy. We are committed to nurturing a culture of kindness that flourishes within our team. Our valued team members are the heart of our mission and their well-being directly impacts the lives of those in our care.

The starting annual salary is $80,000.

This is an existing vacancy.

We are seeking a dynamic Regional Sales and Marketing Manager with a passion for driving results through a blend of on-site support and digital marketing. This role requires an individual experienced in both sales coaching and online marketing, particularly in the senior living or hospitality industry. The ideal candidate will split their time between hands-on community engagement and managing online marketing campaigns to increase occupancy and brand visibility.

As a Regional Sales and Marketing Manager, you will be responsible for supporting our retirement communities by spending three days a week on-site, coaching sales teams, ensuring occupancy targets and KPIs are met, and driving outreach efforts. The remaining two days a week will focus on digital marketing, with a special emphasis on social media management, marketing automation and CRM systems to generate leads and enhance online presence.

• Sales and Marketing Strategy: Develop and implement a comprehensive sales and marketing strategy, ensuring alignment with occupancy goals and community standards.
• On-Site Community Support: Spend three days per week on-site at retirement communities, coaching sales teams, providing guidance, and ensuring they meet sales standards and occupancy targets.
• Digital Marketing and Social Media: Manage online marketing efforts with a focus on social media platforms (Facebook) to drive engagement, increase leads, and enhance the brand's online presence.
• CRM and ActiveDEMAND: Utilize the Sherpa CRM systems and ActiveDEMAND marketing automation to track sales activity, manage leads, and optimize marketing campaigns.
• Community Outreach: Build strategic relationships within local communities to drive referrals and increase the visibility of each community.
• Sales Team Coaching: Provide ongoing training and coaching to Sales and marketing managers to ensure best practices in sales and outreach are consistently applied.
• Website Management: Oversee maintenance of community websites, ensuring they are up-to-date and aligned with marketing goals.
• Event Planning and Execution: Support the planning and execution of marketing events and special promotions to attract prospects and increase occupancy.
• Lead Management: Collaborate with community leaders to follow up on sales leads generated through digital channels and assist in creative follow-up strategies.
• Occupancy Tracking: Ensure sales activity is accurately tracked in CRM systems and provide analysis to identify trends and areas for improvement.

• 3-5 years of experience in Sales, preferably in the senior living or hospitality industry.
• Proficiency in CRM systems and marketing automation tools.
• Experience in social media management and online marketing efforts.
• Proven ability to coach and lead sales teams in outreach and sales processes.
• Advanced computer skills, including proficiency in Microsoft Office.
• Strong creative, strategic, analytical, and organizational skills.
• Knowledge of the local communities and established connections within the retirement home sector.
• Excellent communication skills (both verbal and written) and strong interpersonal skills.
• Experience managing others effectively in a senior sales and marketing role.
• Familiarity with the Employment Standards Act, Public Health Act, Occupational Health & Safety Act, and other relevant legislation.
• A valid provincial driver’s license and access to a vehicle.

• Competitive wages
• Support for personal and professional growth
• Employee benefits
• Employee and Family Assistance Program
• Matching RRSP contribution

We appreciate all applicants' interest, only those selected for further consideration will be contacted.

As part of our recruitment process, we may use secure, limited AI tools to assist with administrative tasks such as organizing applications or analyzing role alignment. These tools are used solely to support our recruitment team. All hiring decisions are made by people.

We are committed to ensuring our hiring practices are equitable, inclusive, and privacy-conscious. Any personal information c