Job Overview

This is a transformative opportunity for a creative, results driven strategic thinker who thrives on possibility and is energized by turning ideas into reality. The Strategic Marketing Manager will play a critical role in shaping how the organization connects with customers, communities, and markets as we continue to evolve and expand.

We are seeking an innovative leader – a true driver who can lead the evolution and elevation of the CityWest brand across all lines of business. This individual will bring exceptional vision and execution capability, looking beyond conventional approaches and challenging assumptions to strengthen our presence, amplify our story, and support continued growth. This role is ideal for someone who sees marketing not simply as promotion, but as a powerful driver of growth, brand experience, and meaningful engagement.

The successful candidate will have the opportunity to elevate our marketing function to new heights — translating vision into action, amplifying our story across diverse channels, and helping position the organization for its next chapter of momentum and impact.

Candidates selected for interview will be invited to share examples of work that highlight their marketing approach and impact.

Responsibilities

Strategy & Planning

• Develop and implement marketing strategies aligned with corporate objectives.

Brand & Communications

• Maintain brand integrity across all customer and community touchpoints.
• Oversee development of messaging, storytelling, collateral materials, and creative assets that reflect CityWest’s community-connected identity
• Manage corporate communications, announcements, and community engagement initiatives.
• Lead community engagement and activation initiatives that strengthen CityWest’s presence and relationships across our service areas
• Oversee customer television content contracts and related vendor relationships

Campaign Management

• Plan, execute, and evaluate multi-channel marketing campaigns tailored to local communities to drive awareness, acquisition, and retention
• Utilize ERP systems to configure and program promotional offers and campaign elements
• Collaborate with cross-functional teams to ensure consistency and quality in campaign execution
• Coordinate campaign timelines, deliverables, and cross-functional collaboration.
• Track performance metrics and optimize campaigns based on results.

Digital & Content Marketing

• Oversee website content, social media presence, and digital marketing initiatives.
• Guide development of engaging content that highlights CityWest’s services, community impact, and customer experience

Revenue & Growth Alignment

• Partner with Sales and Customer Experience teams to support lead generation, service adoption, and customer retention
• Align marketing activity with product launches, service expansions, and service growth initiatives.
• Monitor marketing contribution to revenue outcomes and customer lifecycle metrics.

Partner & Budget Management

• Manage marketing budgets and ensure efficient allocation of resources.
• Oversee relationships with agencies, designers, media partners, and vendors.
• Manage philanthropic activities
• Carry out day-to-day partner relationship activities, including coordination, communication, and follow-through on shared initiatives

Team Leadership

• Provide direction, coaching, and support to marketing staff.
• Foster collaboration across departments to ensure integrated execution.

Other duties as assigned

Qualifications and Experience

• Degree or diploma in Marketing, Communications, Business, or related field.
• Minimum 10 years of progressive marketing experience with several years in a senior capacity, including campaign management and strategic planning.
• Demonstrated experience managing digital marketing channels and analytics tools.
• Well versed in commercial marketing software and data analytic tools
• Experience in telecommunications, utilities, or service-based industries considered an asset.

Skills & Competencies

• Strategic thinking and business acumen
• Strong written and verbal communication skills
• Project and campaign management capability
• Analytical mindset with ability to interpret performance data
• Creativity combined with operational discipline
• Relationship-building and cross-functional collaboration
• Ability to foster trusted relationships with customers, communities, and partners through authentic engagement

Pay: $100,000.00-$115,000.00 per year

Benefits:

• Company pension
• Dental care
• Employee assistance program
• Extended health care
• Life insurance
• Paid time off
• Store discount
• Vision care
• Wellness program
• Work from home

Experience:

• Marketing: 10 years (preferred)

Location:

• British Columbia (preferred)

Willingness to travel:

• 25% (preferred)

Work Location: Remote