Are you passionate about dental innovation, educating and building lasting customer relationships? VITA North America is seeking a dynamic Territory Sales Manager to join our Canadian sales team and drive growth across ON East/Nova Scotia. This is your chance to represent a globally respected brand in dental materials and technology, while making a meaningful impact on the Dental Labs, Denturists and Dentists that rely on our solutions.

The Territory Sales Manager is responsible for driving sales growth within an assigned territory by promoting and selling VITA products and services to end users—including Denturists, Dental Laboratories, Dentists, Dental Schools and other accounts as assigned. Reporting to the Sr. Director of Sales, Canada, this role is accountable for achieving established sales quotas through both direct sales efforts and collaboration with dealer partners.

In addition to territory sales, this position manages account relationships, maintains accurate customer data, supports educational and sales events, and travels as needed to key customers and industry functions. The Territory Sales Manager works closely with the assigned Inside Sales Representative and cross‑functional teams to ensure strong customer engagement, territory growth, and overall business success.

• Manage an assigned sales territory with full ownership of achieving or exceeding monthly, quarterly, and annual revenue goals through in‑person customer visits, phone and email outreach, and the promotion and delivery of in‑office and off‑site educational programs.
• Analyze territory performance by monitoring customer relationships, retention trends, new business development, product usage gaps, and overall growth opportunities.
• Drive attendance and engagement for VITA educational programs by identifying qualified prospects and partnering with the Marketing & Events team to plan and execute a set number of events each year.
• Gather and communicate competitive insights, including market trends and new opportunities, to support marketing initiatives and sales strategy.
• Collaborate effectively with Inside Sales and Customer Service to jointly support territory growth, customer satisfaction, and revenue generation.
• Assess customer needs and potential, aligning opportunities with the VITA product portfolio and managing leads through the full sales cycle—from initial qualification to conversion.
• Maintain accurate and timely data in the CRM (Mapline) and manage all sales opportunities through the Opportunity Funnel.
• Utilize sales and budget reports along with CRM tools to track performance, guide decision‑making, and support sales planning.

• Industry Expertise: Minimum 2+ years of experience in dental sales, dental lab production/management/sales, or clinical dentistry (e.g., Denturist, dental assistant, hygienist).
• Technical Knowledge: Strong understanding of dental materials and processes (ceramics, denture materials, zirconia), dental laboratory technology and restorative dentistry.
• Digital Proficiency: Familiarity with digital dentistry, CAD/CAM systems, 3D printing, and design software is highly preferred.
• Sales Acumen: Proven experience in B2B sales, managing a territory, and closing, with strong negotiation skills.
• Education: Bachelor’s degree in business, marketing, or a related field (or equivalent practical dental industry experience) preferred.
• Requirements: Valid driver's license and ability to travel frequently to dental offices.
• Excellent verbal, written, and communications skills.
• Must be results-oriented, assertive, and a self-starter who thrives in goal-oriented sales environment.
• Must be able to manage time effectively, while maintaining and growing business relationships. The job requires knowledge of basic math and percentages to write price quotes, total orders, and apply discounts.
• Possess a working knowledge of MS Office Suite (Word, Excel, Outlook and PPT), CRM, and ERP applications.

• Up to 90% auto / airline travel within assigned territories.
• Up to 20% national or international travel for trade shows and educational programs.

VITA North America is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, Provincial, or local laws.